![]() ![]() One company, AdChain, uses its own native token to establish a trusted ad space where users benefit from campaign auditing and cryptographically secure impression tracking. Because the chain is transparent and encrypted, companies can easily determine if the people viewing their ads are members of their targeted audience-or not-saving millions in ad spend each year. But blockchain is about to change all of that. Research shows bots cost companies more than $7 billion in damage in 2016 alone. ![]() people? Or are we counting bots or hired “clickers” who artificially pump up ad stats so their distributors can charge higher rates? In truth, it’s incredibly hard to tell. When we count clicks to our site or followers on Instagram, are we counting true customers-i.e. The thing with online advertising is that it’s almost impossible to know if stats are accurate. ![]()
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